Planning a user conference is one of the most powerful moves a brand can make. Done right, it deepens customer relationships, drives product adoption, and turns your most engaged customers into vocal advocates. Done wrong, it's a costly...
Blog
What Key Event Roles Do You Need on Your Team?
Event Strategy, Event Marketing, OVATION Events, Technology, Virtual Event Production
Who's On Your Team? Have you picked the right team to produce and deliver your events? Are there any gaps in these...
8 Compelling Ways to Use Content for Virtual Events
With a growing reliance on technology in virtual events, marketers are regularly searching for new ways to heighten...
How to Stand Out and Be Memorable With Event Branding
Event Strategy, Event Marketing
Events are an amazing opportunity to bring your brand experiences to life, but nailing your brand identity at events...
Virtual Platform Design: Flex your Creative Muscle
Virtual Platform Design: What is it really? The virtual event platform design concept is simply the elements of your...
Pre-Event Communication: Be Clear and Creative
Event Marketing, Event Content, Event Strategy
Communicate with your Prospective Audience There is no standard of what a virtual event is today, and where it should...
Virtual Events: Strategy Before Execution
In 2019, 42% of surveyed organizations chose to plan virtual events. In 2020, that number has doubled to a whopping...
What do Virtual Event Platforms and Convention Centers Have in Common?
Event Strategy, Event Content, Technology
While the COVID-19 pandemic has forced in-person events to come to a screeching halt, the need to generate leads,...
How to Attract Event Sponsors & Build Lasting Partnerships
Attracting event sponsors is - and will continue to be - a hurdle. Nine out of ten event professionals believe it will...
The Power of Data: Shaping The Event Experience in Real-Time
We are awash in data – some of it crucial to operational success, some of it simply noise. Virtually every device we...
‘Anything Can Happen’: Brand-Focused Event Contingency Planning
Live events are exciting not because they are predictable, but rather because something big could happen at any...
Event Professionals’ Biggest Challenges
Event Strategy, Event Marketing
Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors...
Event Strategies for Fast Growing Companies
For companies recently having raised a significant C or D round of funding, every move they make must be carefully...
















