As in person events return, surely we'll be back to normal when it comes time for 2022 sales kickoffs, right? Not so fast. According to a MarTech survey, 92% of marketers said organizers should keep offering virtual events even when...
Virtual Events Strategy
Top 5 Event Pitfalls & How to Avoid Them
Hybrid Events, Hybrid Event Production, Virtual Event Production
Consider the pending shift from virtual events to a hybrid format. While not all hybrid and virtual events are created...
The Hybrid Event Experience: A New Competitive Edge
Hybrid Events, Event Strategy, OVATION Events
Before we dive into the competitive advantages of a hybrid event experience, let's clarify what we mean by hybrid...
What Key Event Roles Do You Need on Your Team?
Event Strategy, Event Marketing, OVATION Events, Technology, Virtual Event Production
Who's On Your Team? Have you picked the right team to produce and deliver your events? Are there any gaps in these...
8 Compelling Ways to Use Content for Virtual Events
With a growing reliance on technology in virtual events, marketers are regularly searching for new ways to heighten...
Pre-Event Communication: Be Clear and Creative
Event Marketing, Event Content, Event Strategy
Communicate with your Prospective Audience There is no standard of what a virtual event is today, and where it should...
Virtual Events: Strategy Before Execution
In 2019, 42% of surveyed organizations chose to plan virtual events. In 2020, that number has doubled to a whopping...
What do Virtual Event Platforms and Convention Centers Have in Common?
Event Strategy, Event Content, Technology
While the COVID-19 pandemic has forced in-person events to come to a screeching halt, the need to generate leads,...