Selecting the right venue for a conference is much more than just booking a large room. Finding a space that embodies the essence of your event, where every corner speaks to your attendees, can make the difference between hosting a...
Blog
Pre-Event Communication: Be Clear and Creative
Event Marketing, Event Content, Event Strategy
Communicate with your Prospective Audience There is no standard of what a virtual event is today, and where it should...
Virtual Events: Strategy Before Execution
In 2019, 42% of surveyed organizations chose to plan virtual events. In 2020, that number has doubled to a whopping...
What do Virtual Event Platforms and Convention Centers Have in Common?
Event Strategy, Event Content, Technology
While the COVID-19 pandemic has forced in-person events to come to a screeching halt, the need to generate leads,...
How to Attract Event Sponsors & Build Lasting Partnerships
Attracting event sponsors is - and will continue to be - a hurdle. Nine out of ten event professionals believe it will...
The Power of Data: Shaping The Event Experience in Real-Time
We are awash in data – some of it crucial to operational success, some of it simply noise. Virtually every device we...
‘Anything Can Happen’: Brand-Focused Event Contingency Planning
Live events are exciting not because they are predictable, but rather because something big could happen at any...
Event Professionals’ Biggest Challenges
Event Strategy, Event Marketing
Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors...
Event Strategies for Fast Growing Companies
For companies recently having raised a significant C or D round of funding, every move they make must be carefully...












