As live events continue to emerge from their Covid slumber, many organizations are finding it difficult to recapture the magic their events once possessed. It’s one thing to devise a theme or establish a budget, but putting those ideas into action can be a more daunting task than most people realize.
Producing an event involves many complex moving parts that can overwhelm even the best organizers, but event production agencies like us exist to simplify this complicated process.
We won’t judge if you’ve fallen into the trap of equating event planning with event production and got burnt out during the production phase – both have similar elements and ultimately work toward the same goal. Still, planning and producing an event involve very different areas of expertise.
Before we simplify the complex, let’s break down the differences between event production and event planning and management so we can see why you might be having difficulty bringing those plans to life.
Event Planning and Management vs. Event Production
Event planning takes place long before the event begins. Planning an event should be done with care and consideration for your company’s overall goals for the event. The planning process is typically completed by a dedicated team that works together to complete the following:
- Develop event goals and objectives
- Select a venue location
- Pick an event date and set a schedule
- Manage the budget
- Hire speakers and caterers
- Create a publicity plan
- Attract event sponsorships
- Much more
Event management happens during the event itself and usually pertains to the inner workings that keep the event flowing smoothly. Event management includes:
- Attendee registration
- Event staff management
- Ensuring attendee engagement
- Conflict resolution
- Overseeing general event flow
- Much more
Basically, event planners make a game plan for event managers to execute. Planners and managers are integral to setting a solid foundation for their events to flourish, while production agencies bring the event to life.
Event production is concerned with elevating the event experience through audiovisual elements, creative design, and unique presentations.
If you’ve planned your event, selected a theme and venue, and established a budget and management system but still need that extra something to really make your event thrive, it’s time to call an event production agency like us.
3 Ways We Simplify Complex Events
As an event production agency, we help capture your audience’s attention and articulate your message as clearly as possible through creative design and innovative live storytelling. Our team handles the finer details of the event so your team can focus on the important stuff, like providing attendees with the best experience possible. Which fine details can we help you with? Let’s us count the ways:
- Stage & Scenic Design
- Video & Animation
- Experiential Design
- Event Identity & Branding
- Print Design
- Opening Videos
- Show Graphics
- Audio, Video & Lighting Design
- LED Display
- Global Broadcasts and Live Streaming
- Digital Signage
- Speaker Prep
- Technical Support
- Virtual Event Production
- Hybrid Event Production
- Virtual Platform Design & Development
- Presentation Management & Distribution
- Speaker Support Services
- Mobile App Integration
- Video On-Demand
- Remote Recording
- In-Studio Recording
- Analytics Reporting
As you can see, there are a lot of complex moving parts to bringing these events to life. It takes a skilled agency with years of experience successfully handling these moving parts to ensure you receive the quality you deserve.
Before we start suggesting any type of scenic design or technical support, our first priority is being your partner throughout the entire event production. We eagerly roll up our sleeves and dig into your organization to learn every aspect we need to know in order to bring your true vision into reality. We immerse ourselves into how your company wants to present itself and how you want to be perceived by your audiences so we can reverberate that passion into the crowd.
We are strategy obsessed. Everything we do – every piece of technology we suggest, every design we draft, every video we produce – is done to further your organization’s unique goals and objectives while staying within your allocated budget.
Consider us an extension of your brand. Rather than pulling your own members away from other essential duties, you can rest assured that our team is your team, and we’re both working to create the best event possible.
Complex event production is no simple thing. Someone from the Accounting team might be skilled at managing budgets, but may not know about the dynamics of experiential design like our creative team does. You might have helped organize a few local events but probably not something with hundreds or even thousands of attendees. You and your team should focus on the big picture and let experienced experts handle the complicated logistics.
After 30 years of producing successful events, we’re pretty good at what we do. Working on everything from user conferences to medical conventions to technology conferences, our team has the experience to handle your event no matter the industry. We also offer a fresh set of unbiased eyes on complications your team might be having trouble with because you’re too close to the issue.
Modern event production is all about the experience. Combining the powers of technology, design, and creativity, our experts transform your chosen theme into a live engaging atmosphere for your attendees to experience and remember.
Did you know that event coordinating routinely ranks as one of the most stressful jobs in the world? It’s no wonder you may be feeling overwhelmed when even the pros can sometimes get bogged down by the work. But we do things differently. We approach every project like a puzzle that needs solving – we already have all the right pieces; we just have to put them in the proper order.
Using careful strategy and a calm execution, our team is dedicated to alleviating the stress of event production so you can focus on other matters. As your proud partner, we stay at your side every step of the way, providing our expert insight into each element of the production so you can feel confident and excited on the day of your event instead of worrying about things going wrong.
Contact us today to learn how we can help bring your event to life stress-free.