5 Biggest Pitfalls of a Virtual Event & How to Avoid Them
Many events professionals are pivoting from in-person to virtual events. Here are 5 pitfalls to avoid when moving to a virtual experience.
NOT CHOOSING THE RIGHT TECHNOLOGY PLATFORM
There are several virtual event technologies on the market. To help narrow down your options, ask yourself which capabilities are must-haves and which are nice-to-haves for the type of event you’re hosting.
UNDERESTIMATING THE NEED FOR PRODUCTION
Just like in-person events, virtual events may also require a high level of production depending on the scale and scope of your project, as well as the size of your team. Make sure you partner with a company that specializes in the production of virtual events.
NOT PREPARING REMOTE PRESENTERS
Speaker preparation is one of the most critical and often the most overlooked area of focus. Ensuring your presenters have the technology and resources they need whether it’s a script writer, a speaker kit, or technology support during the show, is critical to the events success
NOT ENGAGING YOUR AUDIENCE
There are so many distractions we’re faced with when attending an online event, so what can you do to keep your audience engaged? Use screen overlays, live chat, polls, Q&As, trivia questions, leaderboards, attendee networking, social media, and more.
NOT GATHERING OR USING DATA
One of the advantages of hosting events virtually is the amount of data you’re able to collect and how it can help your pre, during, and post-event efforts. Utilize it to gauge audience interaction, to engage your attendees, and attract both vendors and attendees to your next virtual event.
