As an event planner, you spend countless hours trying to create engaging, uniting events for attendees across the globe. In addition to your event content, you may also give away swag or host unique speakers or performances, all in hopes of creating a memorable experience for you and your attendees. One of the biggest benefits to producing events, whether virtual, hybrid, or in-person, is that you are getting people together. If you are looking for unique ways to foster bonds between your attendees and boost your brand value, there’s no better way than by giving back at your next corporate event.
Boosting Your Brand Equity
People want to make the world a better place, and one way to differentiate your business while helping a good cause is by doing both. Social responsibility is an important part of both our personal lives and the corporate environment. Creating an event experience that brings a WOW factor to your audience, that also includes a charitable activity can truly impact your attendees in a positive way. Showing that your organization cares about what goes on in the world and putting in the effort to do something good goes a long way in boosting brand loyalty and value.
By stepping outside the box and joining people who are like-minded to charitable endeavors, you can get involved in countless ways of giving that not only helps the global community, but it sets yourself apart as an organization. Define Financial says only 20% of charitable donations are coming from corporations in 2022, you can help to increase this number by modernizing how you approach events over the coming years.
Showing your organization’s true value through participation in charitable service-oriented events will be remembered for years. According to Forbes, almost 3/4 of Millennials identify themselves as philanthropic, compared to only 1/3 of Boomers as of 2022. These are the people that attend your events, and are approaching everyday decisions like where to work, what to buy, and where to give based on doing good. By exposing your event to something incredibly meaningful, you’re increasing the memorability and reach of your brand and making it stick.
While many of us enjoy the fun, free, thrilling gifts and other opportunities offered at events, there is nothing like the feeling of making a true, positive difference through a charitable partnership. Incorporating giving back at your next corporate event not only creates goodwill with attendees and the community but it can also elevate your brand and lift your bottom line.
The team at OVATION would love to partner with you If you are planning an event, contact us today!
For over 30 years, OVATION has been helping to alleviate the stress of event planning by ensuring that the platform, people, and content come together to create a mind-blowing experience!