by Chaye Eichenberger | Mar 12, 2018 | Event Strategy, Event Content
Attracting event sponsors is – and will continue to be – a hurdle. Nine out of ten event professionals believe it will be a challenge to secure sponsors for events this year, according to an Eventbrite survey. Nevertheless, there’s no magic...
by Chaye Eichenberger | Feb 20, 2018 | Technology
We are awash in data – some of it crucial to operational success, some of it simply noise. Virtually every device we pick up and piece of software we use offers insight into our habits, our desires and our patterns. High-growth, cutting-edge companies have long ago...
by Chaye Eichenberger | Feb 12, 2018 | Event Strategy, Technology
Live events are exciting not because they are predictable, but rather because something big could happen at any moment. That’s why conferences are such a powerful tool for companies: There’s something to be said for making your way to a bustling convention...
by Chaye Eichenberger | Jan 30, 2018 | Event Strategy, Event Marketing
Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite. The results show that many challenges are heightened this year, though budget concerns...
by Chaye Eichenberger | Jan 22, 2018 | Event Strategy, Event Content
For companies recently having raised a significant C or D round of funding, every move they make must be carefully calibrated to help them ascend, fully leverage the resources at their disposal and grow their brand footprint – all while remaining at the peak of...