by Chaye Eichenberger | Dec 29, 2020 | Event Strategy
Virtual Platform Design: What is it really? The virtual event platform design concept is simply the elements of your brand that come to life when you use creative tools in this interactive, virtual space for events and meetings. It’s what you do to engage audiences... 
by Chaye Eichenberger | Dec 19, 2020 | Event Marketing, Event Content, Event Strategy
Communicate with your Prospective Audience There is no standard of what a virtual event is today, and where it should be tomorrow. One thing we can all agree on is that it’s a wide array of situations, technologies, and interactions that dare not put audiences to... 
by Chaye Eichenberger | Dec 14, 2020 | Event Strategy
In 2019, 42% of surveyed organizations chose to plan virtual events. In 2020, that number has doubled to a whopping 84%. VIRTUAL EVENT RESEARCH The Virtual Event Master Plan What makes virtual event planning as equally successful as live events is a... 
by Chaye Eichenberger | May 12, 2021 | Virtual Event Production, Event Strategy
As in person events return, surely we’ll be back to normal when it comes time for 2022 sales kickoffs, right? Not so fast. According to a MarTech survey, 92% of marketers said organizers should keep offering virtual events even when in-person events return.... 
by Chaye Eichenberger | Jun 22, 2020 | Event Strategy, Event Content, Technology
While the COVID-19 pandemic has forced in-person events to come to a screeching halt, the need to generate leads, educate audiences, and connect with customers has not gone away. Actually, it’s probably more important now than ever before. So, how can you effectively...
