Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite. The results show that many challenges are heightened this year, though budget concerns appear to be dropping.
Indeed, more than 9 in 10 said that insufficient budgets were among their biggest challenges in 2017, making budgets their largest difficulty overall. Yet this year fewer event professionals expect budgets to be a problem (73% vs. 91% in 2017), putting budgets near the bottom of the list of concerns.
Instead, more respondents see issues ahead in securing sponsors (89%, up from 83% in 2017) and securing talent and speakers (89%, up from 75%). Marketing and promotion challenges abound, as many also believe it will be challenging this year to reach new (89%) and past (87%) attendees as well as engage in successful branding (80%). Event professionals will be dedicating a large share of their budgets to marketing and promotions in an effort to confront those challenges.