PTC’s LiveWorx Increases Attendance by 147% With OVATION

PTC’s industry-leading event sees attendance skyrocket with the help of OVATION’s creative and production services.
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  • PTC’s LiveWorx Increases Attendance by 147% With OVATION

PTC’s LiveWorx is the world’s definitive in-person event for industrial technology. At this biennial conference, PTC invites thousands of customers and partners to experience the latest in industry-leading technologies, keynote presentations, cutting-edge product demonstrations, and so much more. 

PTC has partnered with OVATION for over 10 years to produce elevated live event experiences—from amazing stage designs to inspirational general sessions, powerful breakouts, and more.

PTC LIVEWORX

At a Glance

In just one conference, OVATION helped manage:

  • 9 live-streamed keynote speeches
  • 13+ content tracks
  • 120+ sessions

And PTC saw these results:

  • Increased registrants from 15K to 26K (147%)
  • Increased international participation by 77%
  • Increased employee engagement by 200% compared to the previous year

“The production of LiveWork is what separates us from the competition. We’ve always prided ourselves on that. For our conference, it’s important to create something that’s movie quality, Hollywood-esque—the crème de la crème of experience. To pull that off, we had to have the right tools, staff, and partners. OVATION helped us drastically level up the quality of this event.”

— Devin Cleary, Vice President Experiential Marketing, PTC

The Challenge

LiveWorx has been an in-person-only event for years. When the conference was forced to move virtually, PTC turned to their longtime partner OVATION to answer their biggest production, creative, and technological questions and execute an incredible online event.

However, even with the change in scenery, the goals never strayed. PTC still strived to host a virtual event that could:

  • Support their anticipated 15K registrants
  • Help them achieve a 40% engagement rate
  • Increase global brand awareness, new customer acquisition opportunities, and so much more

The Solution

OVATION helped PTC pivot quickly, applying the creative skills and virtual event production expertise necessary to further enhance PTC LiveWorx’s industry-leading reputation.

The main solution?

Creating an unparalleled audience experience for all nine keynote speaker sessions—the staple element of the event. We provided speaker coaching, white-glove technical support, and secure brand consistency that kept the speakers on point, enhancing the entire presentation.

The Results

The results of PTC and OVATION’s partnership have been outstanding. In just one year, OVATION helped PTC:

  • Increase registrants from 15K to 26K (147%)
  • Increase international participation by 77%
  • Increase employee engagement by 200% compared to the previous year
  • Hit 85% average viewership

“A huge thank you to the entire OVATION team. I deeply appreciate them and everything that they did. They worked really hard and had some long nights and weekends. It didn’t go unnoticed. At one point I called Amanda and Maiah my OVATION angels. They hold a special place in my heart.”

— Anna Giangregorio, Sr. Digital Marketing & Content Strategy Manager, PTC

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PTC’s industry-leading event sees attendance skyrocket with the help of OVATION’s creative and production services.

PTC’s LiveWorx is the world’s definitive in-person event for industrial technology. At this biennial conference, PTC invites thousands of customers and partners to experience the latest in industry-leading technologies, keynote presentations, cutting-edge product demonstrations, and so much more.

PTC has partnered with OVATION for over 10 years to produce elevated live event experiences—from amazing stage designs to inspirational general sessions, powerful breakouts, and more.

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