Pri-Med is a leader in primary care education that hosts five large annual and seven regional in-person medical education conferences across the country each year.
These conferences focus on delivering high-quality Continuing Medical Education (CME) accredited sessions to medical professionals so they can maintain their certifications.
Since 2002, Pri-Med has partnered with OVATION To make their conferences unforgettable experiences. Here’s a look at how they do it.
At a Glance
Pri-Med hosts several events—including five national conferences and seven regional events—across the United States each year that attract medical professionals from various disciplines, offering them a platform to engage with cutting-edge medical knowledge and earn essential CME credits. With OVATION’s support, Pri-Med delivers seamless experiences for attendees at each event.
What OVATION Provides
- Larger annual events: Production and audio visual support for up to three large general sessions and up to six smaller breakout sessions
- Smaller regional events: Support for one large general session and up to three breakout sessions
At each event, OVATION
- Provides event Production and AV for GS, breakouts, sponsor spaces, mini theaters, and sales offices
- Offers exhibit hall support
- Caters to the unique needs of each location ensuring venues meet the needs of the room sets and overall meeting needs
- Implements digital signage through the Marquee system to display agendas, provide directionals, and showcase sponsorships
- Records all general sessions in both audio and audio-visual formats
Challenges and Solutions
Budget Constraints
One of Pri-Med’s biggest challenges each year is staying within budgetary constraints while delivering high-quality events and experiences.
To help, our team collaborates closely with Pri-Med to identify areas where costs can be optimized without compromising the attendee experience. Through strategic planning and resource allocation, OVATION and Pri-Med work together diligently to make sure each event remains cost-effective while meeting the desired outcomes.
In-House Vendors & Relocation
Another common challenge for Pri-Med arises when working with in-house vendors, particularly during venue relocations. Pri-Med experienced this firsthand when relocating one of its annual programs to a new city, which brought unforeseen obstacles such as a scarcity of laborers with the necessary expertise and qualifications and adhering to union guidelines.
How did OVATION help? By being transparent with the Pri-Med team and making communication priority number one.
Here’s Kristin Sullivan, Associate Director of Events at Pri-Med, on OVATION’s clarity:
“I always appreciate their level of communication on site and that they bring items of concern to my attention in a timely manner. If there is an item of concern, they are proactive and already have a solution. Through these challenges, we are able to work together as a team to ensure the next event is even better than the one before.”
-Kristin Sullivan, Associate Director of Events at Pri-Med
Navigating the Pandemic
Over the years, Pri-Med’s events and partnership with our team have evolved to meet the changing needs of medical professionals and the industry landscape. Particularly, in the wake of the COVID-19 pandemic, Pri-Med’s events underwent a significant shift towards accommodating virtual viewers by taking in-person content and repurposing it digitally.
Despite these challenges, OVATION and Pri-Med collaborated to transition their events to digital platforms while maintaining the quality and integrity that they’re known for.
As we move further from the COVID-19 pandemic, Pri-Med’s events have seen a resurgence in specialty workshops, breakout sessions, and interactive programs as a means of providing comprehensive educational experiences to medical professionals.
Because of that, our team has adapted its services and implemented innovative approaches to support Pri-Med’s evolving event formats and requirements.
Innovative Approaches by OVATION
OVATION is known for bringing event ideas to life. The same is true for each of Pri-Med’s conferences. Here are some of the elements that our team has brought to the table for Pri-Med.
- Scenic stages: Creates visually captivating environments for general sessions that engage attendees and reinforce key messaging
- Digital signage: Adds a modern touch to event spaces, offering dynamic displays for agendas, directions, and sponsorships
- Custom podium wraps: Elevates the event experience, ensuring a cohesive and professional look throughout by integrating with Pri-Med’s branding
In addition, OVATION is known to add an element of transparency, consistent communication, and continuity that is equally as important as the technological approaches they bring to the table.
“We like to use the phrase “extension of our team.” OVATION truly is accountable for making Pri-Med’s events successful.”
-Kara Bush, VP of Product Management at Pri-Med
The Results
With the help of OVATION, Pri-Med’s events leave a lasting impression on attendees, as reflected in the feedback received after each conference.
“The keynote speakers were phenomenal! I liked how it wasn’t too big or too small—I had ample time to speak with the vendors. I enjoyed the interactiveness of it—doing the pre and post-quizzes. I would definitely attend another conference. This was my first one ever and I was glad I got referred to do it from a friend.”
-Pri-Med Event Attendee
“The speakers were uniformly articulate, knowledgeable, and practical. They interacted with one another in an enjoyable, humorous way. There was plenty of time for audience questions with excellent responses.”
-Pri-Med Event Attendee
OVATION plays a pivotal role in the success of Pri-Med’s events, serving as an essential partner in the execution of impactful conferences. Our team focuses on delivering high-quality experiences, from the initial planning stages to onsite execution, which has become instrumental in bringing Pri-Med’s vision to life.
Here’s Kristin Sullivan, Associate Director of Events at Pri-Med, with her final thoughts:
“OVATION continuously meets and exceeds our expectations. We truly view them as an extension of our team. We value their partnership and refer to them as the “area experts”. We look to them to help us make decisions that in return impact the overall event. Their dedication does not go unnoticed, and we are fortunate to have them as a valued partner.”
– Kristin Sullivan, Associate Director of Events at Pri-Med
If you’re ready to turn your event into an unforgettable experience—as Pri-Med has done—contact OVATION today!
