Customer since: 2010
LiveWorx, put on by PTC, is the definitive in-person event for industrial technology in the world.
LiveWorx ‘20 was a one-day, virtual event focused on digital transformation consisting of 9 livestream keynotes, 13+ content tracks, and 120+ sessions.
Goals:
- 15,000 – 17,000 registrants
- 40% engagement rate
- Increasing global brand awareness
- New customer acquisition
- Elevating their brand above the competition
- An event that was diverse and inclusive
- A good balance of quality content
Liveworx 2020 Virtual Event Highlight Video from OVATION, Inc. on Vimeo.
The Event:
PTC and OVATION have worked together for years to produce elevated live event experiences. From amazing stage designs, to powerful general sessions, breakouts, and more. When the decision was made to shift to virtual, the teams were already far into the live event planning process. They had less than 80 days to change course, plan, and execute an incredible event, in a virtual format.
Thankfully, OVATION has been producing virtual events for years and was able to quickly pivot and apply their skills and expertise to further enhance PTC’s industry-leading reputation.
The General Session, which included the 9 keynotes, was their staple element. The content and presenters had to be unparallelled and on-point. Because of this, OVATION’s production team worked exclusively to coach these thought leaders and provide white-glove technical support, securing brand consistency and enhancing the overall experience.
Deemed as a “mini production studio in a box,” speaker kits were mailed to presenters including backdrops, lighting equipment, microphones, and hook-ups along with detailed instructions. The OVATION team held multiple tech-ins to remotely set-up the equipment, along with lighting tests, rehearsals, and day- of-support. The remote speakers did not have to lift a finger to look and perform at their best!
The Results:
- Over 26,000 registrations
- 73% increase over expected
- 147% increase from 2019
- 19,500 participated
- 56% engagement rate
- 6,700 companies
- Huge spike in international participation
- Participants from 152 countries
- 53% of registrants were international
- 77% increase from 2019
- Average viewership was 85%
- PTC employee engagement skyrocketed
- 4,200 participants this year
- 200% increase from 2019
Testimonials:
“The primary catalyst for pivoting our live event to virtual was for the safety of our employees, attendees, customers, and partners. That’s extremely important at all times.”
— Devin Cleary, Vice President Experiential Marketing, PTC
“Production value separates us from our competitors. We’ve always prided ourselves on that. It was important to create something that was movie quality, Hollywood- esque — the crème de la crème of experience. In order to pull that off, we had to have the right tools, staff, and partners. OVATION helped us drastically level-up the quality of this event.”
— Devin Cleary, Vice President Experiential Marketing, PTC
“I’ve worked with OVATION for the past 10 years. I know them very well and I know they will make things work properly. It was the OVATION team that got us across the finish line smoothly.”
— Doug Hodge, Executive Producer, PTC
“A huge thank you to the entire OVATION team. I deeply appreciate them and everything that they did. They worked really hard and had some long nights and weekends. It didn’t go unnoticed. At one point I called Amanda and Maiah my OVATION angels. They hold a special place in my heart.”
— Anna Giangregorio, Sr. Digital Marketing & Content Strategy Manager, PTC
