About PTC’s LiveWorx
PTC’s LiveWorx is the definitive in-person event for industrial technology in the world. LiveWorx ’20 was a one-day, virtual event focused on digital transformation consisting of nine livestream keynotes, more than 13 content tracks, and over 120 sessions.
“LiveWorx production value separates PTC from our competitors. We’ve always prided ourselves on that. It was important to create something that was movie quality, Hollywood-esque — the crème de la crème of experience. In order to pull that off, we had to have the right tools, staff, and partners. OVATION helped us drastically level up the quality of this event.”
— Devin Cleary, Vice President Experiential Marketing, PTC
The challenge
PTC and OVATION have partnered for more than 10 years to produce elevated live event experiences — from amazing stage designs to inspirational general sessions, powerful breakouts, and more. When the pandemic hit, the teams were already far into the planning process for LiveWorx ’20. The need to shift to a virtual event hit fast and PTC had less than 80 days to change course, plan, and execute an incredible event, in a virtual format.
While the event format drastically changed, the goals did not. The PTC team had to find a virtual event platform that could support their anticipated 15,000 registrants, help achieve a forty percent engagement rate, all while increasing global brand awareness, new customer acquisition opportunities, and the list goes on!
The solution
OVATION was able to help quickly pivot and apply the creative skills and virtual event production expertise needed to further enhance PTC LiveWorx’s industry-leading reputation.
This one wasn’t so easy, but luckily we’re up for any challenge. The general session included the nine keynotes. This was their staple element, so the content and presenters had to be unparalleled and on-point. Because of this, our production team worked exclusively to coach the speakers and provide white-glove technical support, secure brand consistency and enhance the overall presentation experience.
The results
Remember that goal of supporting 15,000 registrants? PTC exceeded it by 73 percent — a 147 percent increase from the year prior! Hitting 26,000 global registrations, LiveWorx ’20 Virtual saw a 77 percent increase in international participation with representation across 152 countries. Average viewership was 85 percent and PTC employee engagement skyrocketed, growing 200 percent compared to 2019!
“A huge thank you to the entire OVATION team. I deeply appreciate them and everything that they did. They worked really hard and had some long nights and weekends. It didn’t go unnoticed. At one point I called Amanda and Maiah my OVATION angels. They hold a special place in my heart.”
— Anna Giangregorio, Sr. Digital Marketing & Content Strategy Manager, PTC