Seamless Global SKO Event with Brightcove

EXECUTING A SUCCESSFUL SALES KICK-OFF EVENT (SKO) SETS THE TONE AND EXPECTATIONS FOR HOW YOUR SALES TEAM WILL PROCEED FOR THE YEAR.
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  • Seamless Global SKO Event with Brightcove

Brightcove has partnered with OVATION for the past 3 years to produce their global SKO event.

The Challenge

With the pandemic going on for over 2 years now, Brightcove had to make a game-day decision to move their annual SKO event from being a hybrid event to fully virtual. The executive team at Brightcove made this decision to ensure their staff was safe. 

The Solution

Using the right technology through Brightcove plus partnering with an adaptable experiential events partner like OVATION, together, they were able to coordinate and host a seamless global SKO event.

Brightcove & OVATION put together a solid plan on how to transition from a hybrid to a fully virtual event. They trained all the presenters on virtual vs in-person and what to expect, held virtual rehearsals, and then hosted the live sales kick-off meeting!

Because they had to pivot so quickly, they were only able to present in one time zone. If people couldn’t be on the live presentations, Brightcove needed the content ready for their global audience quickly. In addition to producing an amazing virtual event, together, they were able to leverage the Brightcove streaming and live clipping technology and the OVATION team was also able to edit the sessions to be polished and ready to be shared quickly.

“The OVATION and Brighcove team’s were able to clip, download, edit and post a full 60-minute session VOD within 2 hours and a 30-minute session within 1 hour for global on-demand use.” Audrey Horan from Brightcove commented that it was a seamless process, and she knows they had a successful SKO event because of the technology and the team that was in place with the extended team at OVATION.

“Brightcove chose OVATION as their SKO partner for the past 3 years because they have experience in the market, their team is proactive with great processes in place, and we trust them.”

– Audrey Horan, Executive Producer at Brightcove

ABOUT OVATION:

As an experiential event production agency that has partnered with organizations and event leaders for over 30 years, OVATION knows that events with the biggest impact thrive on the smallest details. Their team is meticulous, ingenious, and adventurous. Whether the audience is feet from the stage or miles away behind a monitor, the OVATION team focuses on all the details from creative conception to run of show and creates engaging and meaningful experiences for your audience. In a new era of experiential events, OVATION is on a mission to creatively and seamlessly execute powerful events that deliver your message and inspire your audience to action.

Get in touch with event experts.

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