Dreamforce

    Customer Since: 2015

    Dreamforce is the largest software conference in the world, hosted by Salesforce.

    Goals

    • Create a consistent brand experience from start to finish
    • Deliver a flawless show with successful live demos of the Salesforce product

    The Event

    The theme Salesforce selected for 2018 was Trailhead, which we worked to flesh out across the experience and all creative. This year we scaled our services from simply providing content capturing to fully executing the Yerba Buena Theatre program.

    Salesforce is a unique client in that they have very specific requirements and it takes significant collaboration and coordination with a number of vendors and agencies. This is where our project management and logistical abilities really shine.

    630
    sessions
    2234
    video files
    100
    capture success rate (%)

    OVATION’s Solution

    In order to deliver on their guaranteed 95% capture success rate, Ovation developed a minimum of two layers of software and hardware redundancy providing both isolated audio, video and graphic source files along with combined versions for immediate editing. All presentations for these sessions were loaded into a single database that was accessed by over 40 technicians, editors, quality control team, project manager as well as the Salesforce client. This allowed for last minute changes to seamlessly be made, not only to the presentations, but also to lower thirds placed in the file during post production. OVATION’s presentation management technology included the use of robotic cameras and remote monitoring which reduced the amount of labor needed in each room while still maintaining the highest level of production quality.

    OVATION hosted all content in the cloud which allowed for virtual editing while minimizing upload/download times. Editors were available in various time zones around the world to allow for 24hr time efficiencies. Once edited Dreamforce was able to easily approve videos and content then quickly publish it to make it available to a larger audience.

    In order to publish recording to Salesforce’s video marketing platform provider Vidyard, OVATION developed a cloud-based service application that utilizes the Vidyard API and fully automates publishing the video as soon as they have been approved.