In May, we produced our 1st virtual event during the pandemic for one of the world’s top 10 public SaaS companies, LogMeIn. Together, we exhausted the possibilities within the hosting platform they chose to transmit their vision for CXNext to be broadcast to thousands of partners. From the moment they changed course through the delivery of the program, we helped LogMeIn plan, operate, and execute all program elements with a team from OVATION that included a Technical Director, Executive Producer, and Creative Director. Here’s what we conquered together so they could deliver great conversations for evolving times to their virtual audience:
- On-boarding and optimization of the Intrado platform
- Management of the show flow
- Speaker support, including speaker kits, dry runs, and tech-ins during the show
- Pre-recording and live recording of the presentations
- Content delivery throughout the program
- Creative enhancements to the platform, presenter content, and on-brand engagement
And that kicked off the 2020 we will remember…live events coming off the stage into the digital world of virtual and hybrid. We’ve got some great stories to tell and knowledge to share that helped thousands of people grasp, strategize, and master their new normal, for now.
Without further ado, here are more top content picks with the most clicks of 2020.
5 Biggest Pitfalls of a Virtual Event
What to avoid doing with virtual events is still a growing topic as we try new things to immerse audiences in the experience. Some new ideas are big hits, while others don’t translate well to the screen. Here you can review the core pitfalls to still avoid in 2021:
- Assuming just any event platform will work
- Underestimating the need for production
- Unprepared remote presenters
- Not engaging your audience
- Not gathering data
PTC LiveWorx: Digital Transformation Event
Swing for the fences…fill those virtual seats with more attendees than you ever imagined. PIVOT!
As many found themselves scrambling to make decisions on cancellations or switching planned in-person events to virtual, PTC was already knee deep in the live event build for one of the biggest in-person events for industrial technology in the world. LiveWorx ’20 boasted
- 9 livestream keynotes
- 13 content tracks
- More than 120 sessions
Check out the platform build, technology, and production fuel that helped PTC surpass their goals and keep attendees engaged, networked, and supported during the event.
Brightcove Webinar: Reimagine your Event into a Virtual Experience
In this webinar hosted by Brightcove, industry experts from Cvent, Garnish Event Management, OVATION and massAV treat us to a cohesive panel discussion on building a path of success with virtual events.
Being thoughtful from pillar to post on outcomes, engaging audiences, and the role of technology being flipped on its head, you’ll get refreshed on pre-recorded versus live streaming content, personalized networking, prioritizing sponsorships revenue, and much more in this webinar.
Budgets & Platforms & Data, Oh My
Shortly after the pandemic forced in-person events to unplug, we conducted a survey to get the pulse on what event focused leaders believed about:
- Virtual event spending
- Types of events worth hosting virtually
- Choosing a platform
- Infusions of interactivity
- Data and analytics usage
We’ve all been stretched in our thinking and execution of virtual events. It’s safe to say that what people answered 10 months ago compared to what they will say in our 2nd annual survey, will give us loads of information to help us get better and grow the value of virtual and hybrid event planning during the peaks and valleys of 2021.
Virtual Events: Strategy Before Execution
Early research claims 90% of event marketers plan to invest in virtual events moving forward.
In this blog post, we dissect the details on how to build your virtual and hybrid event strategy. What is your master plan and will its strategy match the investment you’ve made at each point of the event execution?