Hosting an event or conference is a significant investment for your company, so it’s essential to set goals and work with the right partners to ensure your company has a positive return on its investment. Partnering with an experiential production powerhouse like OVATION gives you access to detailed reporting and analysis through our groundbreaking technology so that you can fully quantify your event ROI. You can leverage our 30+ years in the event production industry to ensure that we design and manage your event to minimize costs and maximize results. At OVATION, we use our knowledge and expertise to create mind-blowing events designed to generate engagement and increase measurable ROI.
Back in 2020, the beginning of the COVID-19 pandemic signaled a temporary end to in-person events and forced companies to adapt their event strategies. A great example is the legendary LiveWorx event hosted by PTC, a computer software and services company. With the help of OVATION, PTC was able to quickly and effectively change the course of their planned in-person LiveWorx event to host it virtually. The key to PTC’s event success was high-level content, brand consistency, and ease of access to the online LiveWorx platform thanks to OVATION’s technology capabilities. Initially, PTC planned on having 15,000 registrants for their LiveWorx ’20 event. When the event kicked off, LiveWorx ’20 ended up with 26,000 global registrations.
PTC saw a 73% increase in attendance from their initial registration and a 147% increase from the previous year’s LiveWorx event.
PTC and OVATION were also able to monitor the live-streamed event’s metrics, where they found a 77% increase in attendee participation. By transferring the LiveWorx event into a top-of-the-line virtual experience, PTC increased event attendance and had several digital metrics by which to measure ROI thanks to the technology available through their partnership with OVATION.
How to Generate More Leads at your Next Corporate Event
Leads are an essential part of expanding your business and reach. Corporate events are one of the most common and efficient ways to generate more leads and brand recognition across your industry. LogMeIn, a SaaS company, faced the same challenge as PTC during the outset of the COVID-19 pandemic when the need suddenly arose to pivot their annual in-person event into the virtual sphere. With the help and guidance of OVATION, LogMeIn was able to host its CXNext conference virtually, and it was a resounding success.
OVATION helped LogMeIn with engaging content and seamless presentation transitions. OVATION’s attention to every detail made all of the difference in cultivating a successful and entertaining virtual event. The results? Instead of losing leads by going virtual, LogMeIn saw a 109% increase in generated leads. LogMeIn’s virtual CXNext event garnered 79% of total audience views of the featured Keynote speaker and it lit up social media with over 200 mentions in the first 12 hours of the event, proving how valuable a virtual event can be.
Successful companies have enjoyed adding a virtual component to their events, and that’s why hybrid events have become so popular as audiences return to in-person attendance. With the help of OVATION, you can knock the in-person and virtual elements of a hybrid event out of the park and increase your company’s ability to generate leads and engage with their audience in a more meaningful way.
How to Capture More Attendee Information with Ease
As an industry-leading experiential events company, OVATION is passionate about using our expertise to capture more of your event information. Thanks to our experience and advanced technology, OVATION is able to guarantee a 95% content capture success rate. This ability to seamlessly capture, edit, and broadcast your event’s presentations will keep your audience engaged and informed. Recently, OVATION helped Salesforce, the world’s #1 customer relationship management platform, put on their massively successful SalesForce Dreamforce Event attended by 170,000 people and viewed by 10 million online. OVATION successfully captured 100% of the conference’s 630 sessions across 2,234 video files.
When OVATION plans, executes, records, and edits your unforgettable event, as they did for Salesforce Dreamforce, your ROI potential becomes nearly exponential. You can use these sessions for training, marketing, packaged educational materials, and more, meaning your event has monetization and engagement potential forever. Contact OVATION today to discover all of the ways they can give your company the best return on investment for your next event.