Since 2015, Salesforce has worked with OVATION to create unforgettable experiences at their annual conference, Dreamforce.
This conference is very unique. It takes significant collaboration with countless vendors and agencies to ensure everything runs smoothly.
Even amongst the large number of partnerships, OVATION’s event production services still stand out.
At a Glance
In just one conference, OVATION helped Salesforce manage
- 170K+ live attendees
- 1,000,000+ virtual attendees
- 600+ sessions
- 2200+ video files
And achieved a 100% video capture success rate.
About Dreamforce
Dreamforce is the largest software user group conference in the world, hosted annually by Salesforce.
Each year, OVATION assists the Dreamforce team by fleshing out themes across the conference and assisting in all creative. We scale our services from simply providing content capturing to fully executing experiences throughout the conference venue.
To give you an idea of the scale of this event, in just one of the conferences, Dreamforce hosted 170,000 daily live attendees and over 1,000,000 virtual attendees, making it the biggest software user conference in the world.
The Goals
Salesforce strives to accomplish three goals at Dreamforce each year:
- Create a consistent brand experience from start to finish
- Deliver a flawless show with successful live demos of the Salesforce product
- Meet a minimum 95% video capture success rate
The Solution
To reach these goals, the OVATION team does a few things to not only meet but exceed the expectations set by Salesforce.
1. Improving Software
Our team developed a minimum of two layers of software and hardware redundancy to provide isolated audio, video, and graphic source files along with combined versions for immediate editing.
2. Presentation Database Creation
All presentations for sessions are loaded into a single database that can be accessed by over 40 technicians, editors, quality control teams, project managers, and Salesforce themselves.
This allows for last-minute changes to be made easily, not only to the presentations but also to lower thirds placed in the file during post-production.
3. Presentation Management Technology
OVATION’s presentation management technology includes the use of robotic cameras and remote monitoring which reduces the amount of labor needed in each room while still maintaining the highest level of production quality.
4. Cloud Hosting
OVATION hosted all content in the cloud, creating a space for virtual editing while minimizing upload and download times.
Editors are available in various time zones around the world to allow for 24-hour time efficiencies.
Once edited, Dreamforce can easily approve videos quickly and publish them to make them available to a larger audience.
5. VOD
To publish recordings to Salesforce’s video marketing platform provider Vidyard, we developed a cloud-based service application that fully automates the video publication process as soon as they have been approved.
6. MARQUEE
Not only does OVATION create a once-in-a-lifetime experience for attendees at Dreamforce, but we also help do the impossible with MARQUEE.
MARQUEE, our proprietary in-house software, works as a single source of truth for presentation, speaker, and digital signage management.
In just one year of the Dreamforce conference, we achieved a 100% video capture rate for over 600 sessions.
MARQUEE also streamlines the attendee experience by allowing for real-time updates to digital signage changes, ensuring attendees are always in the right session.
The Results
Along with creating an unforgettable experience for attendees, here are a few of the mind-blowing statistics OVATION helped Dreamforce achieve at one of their recent conferences.
- 170K+ live attendees
- 1,000,000+ virtual attendees
- 600+ sessions
- 2200+ video files
- 100% video capture success rate
About OVATION
Established in 1991, OVATION is an award-winning event agency specializing in providing extensive production and creative support services in the United States and internationally.
We maintain a skilled in-house staff, including creative professionals, production experts, technical specialists, and software engineers, ensuring a comprehensive suite of resources at your disposal.
You’ll also get access to our well-equipped warehouse stocked with OVATION equipment, which is expertly managed by our dedicated operations team.