About This Project
Cook Medical Group, the world’s largest privately held medical device supply company, approached OVATION’s Creative Services team to help them celebrate their 50th anniversary at their annual sales meeting in Las Vegas. Seeking to both instill the company’s global values in their representatives and inspire in them a sense of ownership in the organization, Cook worked together with OVATION to develop a concept that displayed the rich history of the company. Interweaving images, videos and quotes across a 150 x 24 foot scenic, OVATION projected a reverse timeline of Cook’s history. The montage highlighted both Cook’s thought leadership in patient-centered care and community-centered culture, inspiring their sales representatives to bring these commitments to every interaction with their clients.